"It did it by accident"

Ok, I know this print ad is boarder line cheesy but I find it charming. It could be the use of colours or the photography? Most likely its appeal stems from the hyperbolic nature of the ad. I enjoy a good hyperbole.

The ad is for Vitamins for children. The image here displays two kids playing an interrupted game of cricket while observing a plane falling from the sky. The plane appears to be crashing. Any guesses as to why the plane would be crashing? Personally, a kamikaze pilot isn't the first thing that comes to mind. Also, that would make for a terrible print ad when children and vitamins are involved.

Of course, it was the children who accomplished this feat, the one holding the bat in particular. We assume from the images provided that the reason their cricket game is interrupted is not because they suddenly noticed a plane crashing in the distance. No, their game is interrupted because they have no ball to play with. Where is the ball you may ask? Probably in the turbine of that plane.

So how did that cricket ball get all the way there one has to wonder. It's simple; the boy holding the cricket bat hit it there. ALL THE WAY THERE! This is quite an accomplished distance for even the professionals. Here's where we get our big clue. Look in the bottom right hand corner and you will find the logo and slogan for a children's vitamin product. Tah dah! The reason for this kid being able to send that cricket ball flying off in the distance and send a plane crashing down is because he took the before mentioned vitamins.

I think this ad, although completely exaggerated, communicates the message in the right way. Children hate taking their vitamins. I know I did. Children also have an astounding imagination. For this reason, a kid would look at this ad and actually believe that if they were to take these vitamins, they too would gain such extraordinary ability. But children don't buy vitamins. That's their parent's job. And hopefully their parent's aren't children themselves. But parents understand their children and would be disarmed by the charming humour of this ad. It would also create some good leverage for a parent trying to get their kid to actually take dam things!