Its a dog's life

 

I'm an animal person, specifically a dog lover. Cats I can't stand, but that's off topic. Back to dogs. We all love man's best friend. There's method behind the madness with regard to that sentiment. Dogs are our furry friends who love and adore us. They're always happy to see you when you arrive home, they obey your every command, give you all the love and attention you could ask for and, if you’re lucky, bring you your paper and slippers every morning. But why all this adoration and obedience? Why do they sit when told, are quite happy to sleep outside and respectfully comply with the various house rules. The answer is simple. 

Dog loves food.

Man has food.

Man gives food to dog.

Dog loves man.

When training a dog, the only incentive for it to actually obey commands is the prospect of getting a treat as a 'reward' for being a "clever boy". Dogs are not clever. They're rather stupid if you ask me. Stupid and hungry. 

If I were a dog and my owner told me to sit for their own amusement I'd tell them to sod off and then pee on the expensive carpet for good measure. But like I say, dogs are stupid. In this print ad, however, we assume the opposite. The insight captured here is that our pets see everything that goes on in our homes. Because they can't speak; they can’t spill our dirty little secrets. That doesn't necessarily mean that they can't do some crafty exposure. 

The print ad depicts a woman in bed greeting her husband who has just arrived home from piloting a flight. They are accompanied in their bedroom by their dog and a pair of feet belonging to, we presume, a 'special guest'. The dog has exposed this 'special guest's' hideout by pulling at the curtains and thus brutally exposing the wife's infidelity. But dogs love their owners? So why on earth would this dog do such a thing?

"BAD FOOD, BAD DOG."

The catch phrase ties is all up nicely. Quick recap:

Dog loves food.

Man has food.

Man give food to dog.

Dog not satisfied with food.

Dog not very happy with man. 

This woman has obviously not been feeding her dog the quality food it deserves and the dog has rebelled by displaying her affair to her husband. The moral of the story comes down to this: Keep your pets happy by feeding them the right food. At the end of the day, its better to have them on your side.